Benjamin Talbot Babbitt was born in Westmoreland, New York in 1809 and became a very successful businessman. He is best known for his soap, but for a long time he also controlled the baking soda market, and sold baking yeast. Although Babbitt was somewhat of an entrepreneurial genius, he fell victim to an embezzlement scam by some of his employees. It is also rumored that he was the inspiration for Sinclair Lewis' novel
Babbitt, about vulgar and ignorant businessman. When B.T. Babbitt died in 1889, he left an estate valued at $5 million.