
Longacre Square, originally the home of many carriage makers, was named after London's Long Acre Street, which was the center of the carriage-making trade in London. In April of 1904, the name was changed to Times Square in honor of the Times Building which was being built there. Building began on the Times Building in 1903 and was completed in 1905. The picture for this card was taken from the Times Building, so it would have been published in 1903 to early 1904, since at that time it was still called Longacre Square.
Here's the same view circa 1950:


The message written to George Olney in 1954 says:
Hi George -
Hope you had a good time, + maybe you can tell the other kids about it.
Loving Uncle TomAnd here's a view of the famous building that precipitated the name change:

