I looked for some more images of the cemetery and found some nice ones at Malcolm Bull's Calderdale Companion. I also came upon a site that claimed to be the blog of Brighouse Cemetery and had this to say:
Welcome to the blog of Brighouse Cemetery
Hello! Brighouse Cemetery is in business in Brighouse, ENG, and is interested in doing business with you. Contact Brighouse Cemetery to request a deal, get a coupon or to do business.
I am not sure what kind of deals they might offer...half off? Maybe an Early Bird special? Group discount? Whatever the case, don't delay - I'm sure it's a limited-time offer.
Here's the back of the card.